Asked questions

FAQ

About mcn

How long does it take to process claims?
Depending on the amount of claims that are submitted, it can take up to 72 hours to receive an answer.
Why do I need C1 or Dot Republic Media?

Fingerprinting isn’t available to creators on individual level and DRM is the largest South Asian network in the world. If you’re elegible to work with us, your exposure will be to over 500M people globally.

BASICS

Can I join MCN without monetization?

If the channel is not monetized yet, your channel does not fall under the eligibility criteria of the MCN. We will recommend you continue creating content consistently in order to be noticed!

How can I tell if the YouTube Channel is a part of MCN?

If the channel is tied into a multi-channel network, you can view the connection on the channel dashboard. However, if you do not have access to the channel you cannot identify channels part of a MCN, unless it is explicitly mentioned in the channel ‘About’ section or on other platforms related to the channel. 

How do I join the MCN Network?

If you want to join the network, you have to wait for us to find your channel or you reach out to us through our contact details on the website. A relevant channel manager will get in touch with you. The contract is usually for 36 months. If you want to cancel the agreement, you can discuss it with your channel manager to proceed with termination.

How do I pick trending topics for my videos?

Top Creators create content which is current. Whether it’s celebrity talk, big events, or political news, touching on trends is a sure way to grow your channel. The best place to find out what people are searching for is Google Trends! It highlights what’s trending now and what was trending in the past.

How do MCN work?

DRM works with video platforms to offer assistance to a channel owner in areas such as content management, cross-promotion, partner management, copyrights management, monetization,  audience growth in exchange for a percentage of the revenue earned through sales.

 
How do multi channel networks make money?

DRM makes money by taking a cut of the advertorial income of the signed broadcasters, publishers and creators. 

Should I join an MCN?

When considering whether to join an MCN, you need to consider what value can the network provide you. DRM offers support and opportunities including channel optimization, cross promotion, immediate access to your target audience, copyrights management, collaborations, and brand deals.

What is a YouTube CMS?

DRM owns two Content Owners – Dot Republic Media and Walnut Media which use YouTube’s Content Management System (CMS) to manage metadata of different content types along with automated copyrights management.

Which MCN is best?

An MCN can help assist you with optimizing monetisation, digital rights management, improving reach, cross-promoting, product development, getting sponsorships, and exploring collaboration possibilities.

LEGAL AND COPYRIGHTS

Can I buy subscribers or views to increase my revenue?

No! YouTube has very strict guidelines about purchasing views, likes, and subscribers. If YouTube detects any of this activity, they can and will shut down your account permanently. Plus, purchasing views, likes, and subscribers adds no benefit to your videos or account anyway.

How much do I need to pay to signup?

Absolutely nothing. Actually you’d be making revenue every month and we’ll take a percentage of that depending on which Creator model you choose.

How will you get my stolen videos removed?

YouTube content ID creates a fingerprint of your content. The Network automatically matches content across the globe enabling creators to track/claim/take down in a scalable and automated manner.

 
I received a copyright strike, how do I remove it?

Copyright strikes can arise for several reasons. If you uploaded content that another publisher owns (such as a video clip or a song clip) without the publisher’s permission, they have the right to request that YouTube remove it.

My video has copyrighted content. What do I do now?

Any video that contains copyrighted material can be claimed or removed by the copyright owner. If your videos contain content that isn’t yours, it’s best if you remove it before action is taken against it. If a video has already received a copyright strike, removing the video will not remove the strike.

Someone has uploaded my video. What do I do?

If you find that someone else has stolen one of your videos and uploaded it to YouTube, you can now submit a claim to DRM. We’ll deal with it directly and win you the stolen revenue you deserve. Just provide us the following information via [email protected]

  • Link to your original video: What’s the URL for your 100% original video?
  • Link to the stolen copy: What’s the URL of the stolen copy of your content?
  • Timecode: When (in terms of hours:minutes:seconds) does your content appear in the stolen video? (If it’s the entire video, enter 00:00:00.)
  • Policy: What action do you want DRM to take on the stolen content? (In most cases, you’ll want to monetize so you can grow your earnings.)
    • Monetize: Earn money from any views the stolen video gets.
    • Track: Keep track of all views of the stolen video within your YouTube analytics.
    • Block: Keep the stolen video from being viewable on YouTube.
    • Strike: Report the stolen video (and the uploader) to YouTube.
Who owns the content on an MCN?

Creator owns the content while DRM retains the exclusive right to distribute the content across all digital platforms.

MONETIZATION

Are YouTube Shorts Monetized?

Multi format content creation is the future. And here is how YouTube is now assisting creators to monetize the new and happening format – YouTube Shorts:

  • Beginning in early 2023, current and future YPP creators will be eligible for revenue sharing on Shorts.
  • In Shorts, ads run between videos in the Shorts Feed. So, every month, revenue from these ads will be added together and used to reward Shorts creators and help cover costs of music licensing.
  • From the overall amount allocated to creators, they will keep 45% of the revenue, distributed based on their share of total Shorts views. The revenue share remains the same, no matter if they use music or not.
Do I need an AdSense Account?
No. An AdSense account is not required as part of your DRM partnership.
Do you need 1000 subscribers on YouTube to get paid?

According to the YouTube Partner Program requirements, your channel needs at least 1,000 subscribers and 4000 hours of watch time to be eligible to monetize your account. However, in case your videos are claimed revenue can be earned on the views, we do this for creators so that they can monetize from DAY 1.

How much money would I make?

Each time a viewer watches an advertisement on your video, you get paid. How much revenue you earn depends on the watch time and countries of your viewers.

How will I get paid?

Your earnings will be paid out directly from into your PayPal account or Local Bank Account, depending upon the payment model you choose.

 
Someone has uploaded my video. What do I do?
If you find that someone else has stolen one of your videos and uploaded it to YouTube, you can now submit a claim to DRM. We’ll deal with it directly and win you the stolen revenue you deserve. Just provide us the following information via [email protected]
  • Link to your original video: What’s the URL for your 100% original video?
  • Link to the stolen copy: What’s the URL of the stolen copy of your content?
  • Timecode: When (in terms of hours:minutes:seconds) does your content appear in the stolen video? (If it’s the entire video, enter 00:00:00.)
  • Policy: What action do you want DRM to take on the stolen content? (In most cases, you’ll want to monetize so you can grow your earnings.)
    • Monetize: Earn money from any views the stolen video gets.
    • Track: Keep track of all views of the stolen video within your YouTube analytics.
    • Block: Keep the stolen video from being viewable on YouTube.
    • Strike: Report the stolen video (and the uploader) to YouTube.
Which type of content is eligible for monetization?

Every video that is 100 percent yours can be monetized.

Will I start making money right away?

On our network you start making money right away. An individual channel is eligible for monetization once it reaches 4000 hours of watch time, with minimum of 1,000 subscribers and 1 month of formation.

MUSIC DISTRIBUTION

How can I promote my songs on platforms?
  1. Get your kit ready to promote the song across platforms
  2. Get creative with how to use the lyrics
  3. Use smartlinks (let the audience pick which DSP they want to play the song on)
  4. Use animated covers to stand out of the crowd
  5. Cross promote song link on social media platforms and network channels
  6. Listener campaigns to reward the loyal fans and encourage listening
  7. Get shout outs for your song
  8. Work with marketing teams at the DSPs to get better placement of your song on the playlists
  9. Song copyrights protection
  10. Analyse data to get to know your audience better and guide you on your content strategy
How can I promote my songs on platforms?
  1. Get your kit ready to promote the song across platforms
  2. Get creative with how to use the lyrics
  3. Use smartlinks (let the audience pick which DSP they want to play the song on)
  4. Use animated covers to stand out of the crowd
  5. Cross promote song link on social media platforms and network channels
  6. Listener campaigns to reward the loyal fans and encourage listening
  7. Get shout outs for your song
  8. Work with marketing teams at the DSPs to get better placement of your song on the playlists
  9. Song copyrights protection
  10. Analyse data to get to know your audience better and guide you on your content strategy
How much does it cost to distribute music?
While distributing your song directly, there is a flat fees for 1-2 tracks which is around $10, for an EP is is around $20 and for an album it will be around $40 (which means at least 6 to 7 songs). Some distributors work on a revenue model with around 15 – 30% revenue share and they are recommended for aggregators or labels due to the size of the catalogue. 
How much money is a million streams?
The revenue of streams now depends on freemium + premium model, the location of the audience and so on so the range can really vary from $500 – $8,000. Your past release data is your best guess for how much you will be able to earn from your new release.
How to get in touch for music distribution?

Drop an email at [email protected] for signing up with us for distributing your music.

Top platforms Recommended by Spotify
Artist Distributors:
  1. DistroKid
  2. CD Baby
  3. Emubands
  4. Record Union
  5. Vydia

Label Distributors:

  1. The Orchard
  2. Believe
  3. FUGA
  4. Innercat Music Group
  5. Zvonko Digital
  6. Soulspazm
  7. Alphapup
  8. ampsuite

Full list here: Spotify

Which music distributor pays faster?

As the financial payout models are evolving, this area is also likely to be more flexible, some distributors pay quarterly, while some can pay earlier and some claim to pay weekly as well. DRM has a monthly payout cycle.

Who is the biggest distributor for music?

When selecting a distribution company, you can either go directly or via an aggregator. Distrokid for creators and Orchard for aggregators are considered a relatively large size in this region. DRM distributes via Orchard, Believe and SoundOn.

LOCALISATION

What is translation?
Converting content from one language to another while maintaining the original meaning. 
Why is translation important?

It enables communication with a global audience by making content accessible in multiple languages. 

How do you ensure accurate translation?

By using professional translators who are native speakers and experts in the subject matter.

What types of content can be translated?

Videos, articles, social media posts, websites, and more. 

DUBBING

What is dubbing?

Replacing the original audio with voiceovers in a different language. 

How does dubbing improve viewer experience?

It provides a seamless and immersive viewing experience by matching voiceovers to on-screen characters

Who performs the dubbing?
Professional voice actors or transcribers who are native speakers of the target language.
Is dubbing suitable for all types of content?
Yes, especially for films, TV shows, and videos where lip-syncing is important.
What are the advantages of human dubbed content?
Human dubbing provides natural, emotive voice performances that enhance the authenticity and emotional impact of the content.
How does AI dubbed content compare to human dubbed content?
AI dubbing can be faster and more cost-effective, but may lack the nuanced emotional expression and cultural sensitivity of human dubbing.

SUBTITLING

What is subtitling?
Adding translated text at the bottom of the screen to match the spoken dialogue.
How is subtitling cost-effective?
 

It is generally cheaper and faster to produce than dubbing.

What types of content benefit from subtitling?
Movies, TV shows, educational videos, and online content. 
Is dubbing suitable for all types of content?
Category: Dubbing 
 
Yes, especially for films, TV shows, and videos where lip-syncing is important.
What are the advantages of human dubbed content?
Human dubbing provides natural, emotive voice performances that enhance the authenticity and emotional impact of the content.
How does AI dubbed content compare to human dubbed content?
AI dubbing can be faster and more cost-effective, but may lack the nuanced emotional expression and cultural sensitivity of human dubbing.

CULTURAL ADAPTATION

What is cultural adaptation?

Adjusting content to align with cultural norms, values, and sensibilities of the target audience. music or not.

Why is cultural adaptation important?

It ensures the content is relevant and respectful to the local audience, avoiding misunderstandings.

How do you achieve cultural adaptation?
By researching the target culture and consulting with local experts.
What aspects of content can be culturally adapted?

Language, imagery, humor, references, and overall tone. 

How does AI dubbed content compare to human dubbed content?
AI dubbing can be faster and more cost-effective, but may lack the nuanced emotional expression and cultural sensitivity of human dubbing.

MARKETING & PROMOTION

How does localization affect marketing campaigns?

It tailors campaigns to resonate with local audiences, increasing effectiveness.

What are the benefits of targeted advertising?

It ensures ads are relevant to the audience’s culture, increasing engagement and conversion rates.

How does cultural relevance impact marketing?

It builds trust and relatability with the audience, enhancing brand loyalty.

What types of promotion benefit from localization?

Social media ads, email campaigns, influencer partnerships, and more.

BENEFITS FOR PRODUCERS

How does localization help producers?

It allows producers to connect with a global audience, increasing viewership and revenue. 

What are the financial benefits?

Expanded market reach leads to new revenue streams from international audiences. 

How does localization give a competitive edge?

It makes content more appealing and accessible to diverse demographics, standing out from competitors.

Why is brand equity enhanced through localization?

Successful localization strengthens the brand’s global presence and reputation, establishing it as culturally aware and inclusive.