PCB and Dot Republic Media Renew Their Digital Content Management Agreement

The Pakistan Cricket Board and Dot Republic Media, Pakistan’s Favorite Content Partner, renew their contract for Digital Content Distribution and Co-production. Both parties have worked together since 2017. The partnership has resulted in 100%+ growth in the channel viewership.

Cricket is the nation’s favorite Sport with 54% audience coming outside of Pakistan. DRM strongly believes in the new initiatives taken by the board including Pakistan Junior League, the first of its kind in the world for under 19 talent. The initiatives are bound to create some entertaining content and polish the stars of the future!

The partnership aims to increase the content discovery for the official Digital channels/pages of the Board, including International and Domestic Content Distribution, Asset Management and Delivery of archived content of more than 25,000 matches and Co-production of engaging formats for the audience.

#PCB #DRM #DotRepublicMedia