Audience Growth Manager
- Posted: June 25, 2024
- Department: Distribution
- Type: Full Time
- Start Date: July 1st, 2024
Ideation
- Market research for relevant categories to lead audience growth strategies
- Make a content plan for the Channels/Apps/Products (Quarterly, Monthly, Weekly)
- Research trending topics related to the category and share with creators/in house content team
- Work on the marketing strategies based on Research for YouTube and other similar platforms including but not limited to Instagram, Telegram, TikTok, Facebook etc…
Content Creation:
- Finalize Brand kits with the design team
- Coordinate with the Post-Production and Design team and review the final videos/content
Distribution and Marketing:
- Manage YouTube Channels Community plans including content development and distribution
- Manage social media integration for the channels and create integrated marketing campaigns for the content
- Community management of the channels/pages and planning engagement campaigns for the content
- Update Channel Metadata – Master tags, Descriptions, Playlists, Titles
- Create and execute custom distribution strategies
- Coordinate with the YT team for distribution of the content
Values:
- Passion (What drives you?)
- Integrity (Who are you as a person? Are you personally accountable?)
- Ownership (Our company can enhance its adoption of cutting-edge technologies, then ask yourself, “What can I do to make this change?)
- Kaizen (Evaluate every process, policy, system and ask, can we make this more optimized?”)
- Innovation (Ask yourself daily, have I learned something new today?)
- Respect (Everyone is unique, do you have the capacity to empathize, be considerate, and be helpful?)
- Openness (Think collaborative, win-wins and be open to new ideas and challenging situations, solutions can come from anywhere)
- Teamwork (Individuals are important, but there is greater power in a team which openly shares ideas and criticizes each other for mutual growth)
