July 4, 2025

Creators in Pakistan Are Struggling to Scale — Here’s What Can Help

by

Being a content creator in Pakistan isn’t easy. While the audience is growing fast and platforms are booming, creators still face several roadblocks that keep them from reaching their full potential.

Whether you’re a vlogger, educator, entertainer, or influencer, chances are you’ve asked yourself:

  • How do I earn consistently from my content?
  • How do I get brand deals or sponsorships?
  • How can I break out of just YouTube and earn on other platforms?
  • Who helps me with production, growth, or even basic strategy?

Despite the size of the digital audience, the ecosystem for creators is still underdeveloped in many ways. Monetization is platform-dependent. Collaborations are hard to access. Localisation is limited. And most creators end up handling everything — from shooting and editing to negotiations and analytics — alone.

For over 15 years, Dot Republic Media has been working at the intersection of creators, platforms, and brands. As one of Pakistan’s most experienced Multi-Channel Networks (MCNs), DRM exists to solve the very problems that hold creators back.

Here’s how:

1. Helping You Earn Across Platforms — Not Just YouTube

Most creators in Pakistan rely solely on YouTube for monetization. DRM helps creators unlock additional revenue on Facebook and Snapchat, both of which are seeing massive growth in video content and monetization programs.

This means creators can stop depending on a single stream and start building multi-platform income.

2. Making You Discoverable to Brands

Getting noticed by brands is tough when you’re working alone. DRM brings creators into a network that actively works with local and global brands. From integrated campaigns to long-term partnerships, DRM helps creators turn influence into income.

3. Breaking the Language Barrier

Pakistan is home to dozens of languages, yet most creators stick to one or two. DRM supports localisation in 30+ languages, allowing creators to reach new audiences across regions — including Urdu, Punjabi, Pashto, Sindhi, Balochi, and more.

When content speaks the audience’s language, reach multiplies — and so does engagement.

4. Support With Content, Collaboration & Production

Creators shouldn’t have to do everything alone. DRM offers:

  • Co-productions for larger format shows and branded content
  • Creator collaborations that grow audiences
  • Guidance on content strategy, thumbnails, and platform trends

This allows creators to focus more on what they do best: creating.

5. Financial Tools Built for Creators

In an environment where most creators don’t have access to formal financing, DRM also offers fintech solutions — including earnings tracking, early payouts, and tools to manage income streams more efficiently.

Built for Creators. Backed by Experience.

With over a decade of experience in building creator-first solutions, DRM understands the evolving needs of digital talent in Pakistan. From the very first upload to scaling a full-fledged content business, DRM is designed to be a growth partner — not just a network.

If You’re Asking…

  • Which MCN is best in Pakistan?
     Look at who solves real problems — platform reach, brand access, content support, and financial empowerment. DRM checks all of those boxes.
  • How do creators monetize beyond YouTube?
     Facebook and Snapchat are two fast-growing revenue channels. DRM actively helps creators tap into both.
  • Do I have to pay to join?
     DRM works on a performance-based model — they grow when you grow.

Eligibility Criteria to Join DRM

To maintain quality and ensure we can support you effectively, the following requirements must be met:

  • Your channel must be monetized and linked to AdSense.
  • The total number of views of videos published in the last 30 days must be at least 100,000.
  • Your channel must have at least 4,000 hours of watch time within the past 12 months.
  • You must have at least 10,000 subscribers.
  • Your first video should have been uploaded over a month ago.
  • You should upload at least three videos per month to stay active.
  • Your content must be original, and must not infringe on any third-party copyrights — including video and audio.
  • Your channel must have at least five published videos.